In my role at CLYDE, I undertook a multifaceted project involving the creation of three distinct logo concepts for a newly established section within the company. This task required a deep dive into Gilead’s brand identity and the specific objectives of the new section to ensure that each logo concept effectively conveyed its unique purpose while aligning with the company’s overall visual language. I developed a comprehensive presentation to pitch these logo ideas, carefully curating visuals and narratives that highlighted the design rationale, anticipated impact, and alignment with Gilead’s brand values. Additionally, I designed a catalog specifically for the Gilead Patient Perspectives Panel, which serves as a valuable resource for connecting individuals within the panel. The catalog was meticulously crafted to be both functional and engaging, featuring a user-friendly layout that allowed easy navigation and access to detailed profiles of panel members. This project not only involved creative design skills but also required strategic thinking and an understanding of user experience to ensure that the final deliverables met the high standards of Gilead’s communications and branding objectives.
