At CLYDE PR Agency, I was tasked with crafting engaging social media content for LinkedIn and developing newsletters for CropLife America, aimed at reaching both industry professionals and the public. This role involved producing visually compelling posts that effectively communicated CropLife America's mission and updates, tailored to resonate with a LinkedIn audience that includes stakeholders, policymakers, and industry experts. I also designed and wrote newsletters that delivered insightful content and key messages, keeping subscribers informed about industry trends, advocacy efforts, and organizational achievements. Each piece of content was carefully aligned with CropLife America's strategic objectives, ensuring consistency in messaging and visual identity across all channels. This effort not only enhanced the agency's ability to engage with its audience but also strengthened CropLife America's presence and influence within the industry.
